Craftsman
Craftsmanship is an almost primal brand for those who wrench on cars and tinker in their garages. It led to the line: There's a Craftsman in All of Us, which led to us imagining a biology textbook-inspired poster for their NASCAR partnership. And we created a simple spot to tease fans what's possible if they tap into their inner Craftsman.
Film
Director: Loni Peristere @ Zoic
