There’s nothing small about small business.

Nike and Visa couldn’t sign Serena or Lebron unless a small business backed them first. So during the 2021 World Series, an event reserved for the world’s biggest brands, we launched a film to remind people where athletes’ dreams begin: with small businesses.

This idea was part of Facebook’s effort to be the biggest supporter of small businesses in the world, and help the millions of corner stores or beauty parlors that are the bedrock of their communities use digital tools to share their good ideas and grow their business.

Editor: Lucas Eskin, Cut + Run | Director: Michael Medoway, Golden LA
One Show Shortlist - Film

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