Invesco PowerShares
The QQQ is amongst the most actively traded securities in the world, and a goto for institutional traders. But in the late 2000’s, despite QQQ’s popularity, no one knew what PowerShares, the brand behind the ETF stood for.
We decided to talk to start a conversation with traders, creating mailers, posters and oddball contests to introduce a new generation of Wall St to the promise of a brand that shared the same belief: Escape Average.
Spectacular Ceremonial Check
An enormous check suggested future charitable prowess. Actual size 22" x 48" (dotted lines signify folds)
Oil on Canvas Contest
We commissioned a bigwig-style portrait for one lucky trader. Actual size 11.5" x 5.5"
Office Collateral
A hardwood cheatsheet / booklet was designed for lux pubs, like Robb Report and Cigar Aficionado. Actual Size: 4" x 5.25"
Corner Office Poster
We gave traders temporary window offices. Actual size: 24" x 36"
