In late 2021 Facebook changed its name to Meta. Lost in the metaverse punchlines was something bigger: clients were confused. Was the company still about advertising?
When the ad industry came together annual gathering 6 months later we saw an opportunity to reintroduce ourselves. We invited agencies and clients to ‘meet’ Meta.
Part Sleep No More and part creator studio, marketers got to meet the company through the lens of DEZI, a real fashion brand seeing unprecedented growth.
The invite-only immersive experience featured Meta experts, DEZI’s founder and their creator partners, and top clients experienced first hand how Reels get made, how Meta AI helps find customers, and the kind of results Meta can drive.
