In late 2021 Facebook changed its name to Meta. Lost amongst metaverse jokes was something bigger: clients were confused. Was the company still about advertising?
When the ad industry came together at its annual gathering we saw an opportunity to reintroduce ourselves, and ‘Meet’ Meta.
Part Sleep No More and part creator studio, marketers met the company through the lens of DEZI, a real fashion brand experiencing unprecedented growth.
The invite-only immersive experience featured Meta experts, DEZI’s founder and her creator partners. Top clients experienced first hand how Reels get made, how Meta AI helps find customers, and the sort of results Meta can drive.
