There are times when cleaning requires serious chemicals. So we gave the world a friendly reminder of those times with an idea called “Bleachable Moments.” Everyone could laugh along with us, knowing we’ve all been there when only industrial strength bleach would do.

"Skydiver"

"Mop"

"Distance"

"Dirt Kick"

"Belt"

"Men's Room"

Director: Brian Billow @ O-Positive / Editor: Chan Hatcher @ No6

Recognition: Cannes Film Lion - shortlist, Silver Clio (campaign), Andy's, AICP (humor), London International Awards Silver (campaign), Creativity Spot of the Day.

Social posts

We developed a social voice for the brand to start conversations around cultural moments, like back to school, New Year’s eve, Grammy’s and more.

Clorox: Bleachable Moments

There are times when cleaning requires serious chemicals. So we gave the world a friendly reminder of those times with an idea called “Bleachable Moments.” Everyone could laugh along with us, knowing we’ve all been there when only industrial strength bleach would do.

Social posts