There’s nothing small
about small business.

Nike and Visa couldn’t sign Serena or Lebron unless a small business backed them first, when making it big was just a dream. As part of Facebook’s Good Ideas Deserve effort we launched a film to remind people where athletes’ dreams begin.

During the World Series, an event reserved for the world’s biggest brands, we changed the conversation to the millions of corner stores or beauty parlors that form the bedrock of communities, and just happen to use digital tools to share their ideas and grow their business.

Editor: Lucas Eskin, Cut + Run | Director: Michael Medoway, Golden LA
One Show Shortlist - Film

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