Kingsford

Grilling Isobars - radio

We had the idea to run radio that moved across the country as temperatures warmed and people across the country dusted off their grills. Like a frost line for BBQ, based on isobaric maps, our buy urged people to prepare for unexpected grilling weather.

Matt Zipkin at OneUnion crushed the engineering.

X4 Platinum - social video

Gas gills are a clear and present danger to the production of quality charcoal and backyard BBQs. At least I think the brief said something like that. Either way, gas grilling was hurting Kingsford. So in era of big tech and social media, we imagined a villainous grill built for Silicon Valley more than backyards.

X4 Platinum Site

X4 Launch Video

Video ran as digital takeovers / pre-roll. And when people clicked a Kingsford roadblock took over the screen.

Pre-Roll

We utilized a hefty pre-roll buy and created a lot of content to drive people to Kingsford's social channels.

*the hashtag was inherited.

TV Spot

Director: Rick LeMoine @ Moxie Pictures / Editor: Chan Hatcher @ No6