Kingsford
Grilling Isobars - radio
As temperatures warm across the country and Spring springs, people across the country dust off their grills. So like a frost line for BBQ, based on isobaric maps, our idea urged people to prepare for unexpected grilling weather when the real weather arrived.
Matt Zipkin at OneUnion crushed the engineering.
X4 Platinum - social video
Gas gills are a clear and present danger to the production of quality charcoal and backyard BBQs. At least I think the brief said something like that. Either way, gas grilling was hurting Kingsford. So in era of big tech and social media, we imagined a villainous grill built for Silicon Valley more than backyards.
X4 Platinum Site
X4 Launch Video
Video ran as digital takeovers / pre-roll. And when people clicked a Kingsford roadblock took over the screen.
Pre-Roll
We utilized a hefty pre-roll buy and created a lot of content to drive people to Kingsford's social channels.
*the hashtag was inherited.
TV Spot
Director: Rick LeMoine @ Moxie Pictures / Editor: Chan Hatcher @ No6